Quit Smoking, Vaping and Tobacco Use

Ending Tobacco Use and Nicotine Addiction
Quitting Smoking Living Tobacco-free
Maybe you’re trying to quit smoking or vaping, or you’re urging family or friends to do the same. We want to help. We want to end tobacco and nicotine use for everyone to lower their risk of heart disease and stroke. It’s a goal we call the Tobacco Endgame. Here’s what we’re doing – and how you can help.

Live Fierce. End Tobacco & Vaping.

For Educators and Parents

kids heart challenge logo

Elementary Schools

The Kids Heart Challenge (KHC) prepares elementary students for success by supporting their physical and emotional well-being with essential resources for educators.

american heart challenge logo

Middle & High Schools

The American Heart Challenge (AHC) focuses on what matters most to educators and parents of middle and high school students: preparing them for success by strengthening their physical and emotional well-being.

For Youth

high school students telling their tobacco endgame stories video screenshots

Join the Tobacco Endgame Movement

Together, we have the power to end vaping and nicotine addiction. Your voice can make a difference today.

Teens across the country are sharing their stories and making a difference in their communities.

Smoking and Heart Disease in Women

Despite all the reasons you enjoy smoking, the fact remains that you’re hurting your body.

In fact, a pack of cigarettes includes a warning label that says smoking can increase irritability, impatience, hostility, anxiety, depression, difficulty concentrating, restlessness, decreased heart rate, appetite or weight gain.

And that’s just the beginning.

woman breaking a cigarette in half

Advocacy and Public Policy

Scientific Research

The Ƶ’s Tobacco Regulation and Addiction Center (A-TRAC) conducts scientific studies on the health effects of tobacco products and their constituents, with a larger focus on new and emerging tobacco products such as e-cigarettes. Supported by the U.S. Food and Drug Administration and the National Institutes of Health, A-TRAC is one of 14 centers nationwide funded to perform scientific research that informs the regulation of tobacco products.

News Releases on Tobacco Use, Science and Policy

Tobacco & E-Cigarettes Articles of Interest